01 — The Problem

Most Brands Are Flying Blind

You're spending on ads, posting on social, publishing blogs — but the results don't match the effort. Before you invest more, you need to know exactly where your digital marketing is leaking money and losing opportunity.

Common Problem 01
SEO That Doesn't Rank

Your website exists but Google can't find it — or finds it and still doesn't trust it. Technical errors, thin content, and weak backlinks silently tank your organic traffic every day.

Common Problem 02
Ads Burning Budget

High ad spend, poor ROAS. Campaigns running on default settings, broad audiences, and no conversion tracking — turning every rupee into wasted impressions.

Common Problem 03
Social Without Strategy

Posting consistently but seeing no growth. No content pillars, no hook strategy, no community building — just content going into the void with minimal engagement.

The Kerkar Media Approach

We don't guess. We audit, analyse, and present data-backed findings with a clear priority stack — so you fix the highest-impact issues first and stop wasting resources on what doesn't move the needle.

02 — Our Audit Services

Five Audits. One Complete Picture.

Each audit is a standalone deep-dive — or combine them for a full-stack digital health check. Every audit is hand-crafted by our specialists, not auto-generated by a tool.

🔍
SEO Audit

A forensic look at your website's search performance — from crawlability to content quality to authority signals. We map exactly why you're not ranking and what it will take to get there.

  • Technical SEO — crawl errors, indexation, Core Web Vitals
  • On-page analysis — title tags, meta, H-tags, schema
  • Content quality & keyword gap analysis
  • Backlink profile & domain authority review
  • Competitor benchmarking & quick-win identification
📊
Google Ads Audit

We review your entire Google Ads account structure — campaigns, ad groups, keywords, bids, and conversion tracking — to find where your budget is leaking and where opportunity is being missed.

  • Account structure & campaign organisation review
  • Keyword match types, negatives & search term analysis
  • Ad copy relevance & Quality Score assessment
  • Bidding strategy & budget allocation review
  • Conversion tracking setup & attribution audit
📱
Social Media Audit

A channel-by-channel review of your social media presence — content strategy, engagement patterns, profile optimisation, and competitive positioning across Instagram, LinkedIn, and more.

  • Profile completeness & branding consistency check
  • Content pillars, frequency & format analysis
  • Engagement rate benchmarking vs competitors
  • Audience demographics & growth trend review
  • Hook strategy, CTA usage & hashtag performance
✍️
Content Audit

We inventory and evaluate all your existing content — blogs, landing pages, videos — to identify what's performing, what needs updating, what should be retired, and what gaps exist.

  • Full content inventory & performance mapping
  • Content gap analysis vs search intent
  • Thin, duplicate & cannibalising content flagging
  • Funnel alignment — TOFU / MOFU / BOFU coverage
  • Content refresh & consolidation recommendations
Website Performance & UX Audit

Speed, usability, and conversion rate optimisation — we assess your website's technical performance and user experience to identify friction points costing you conversions, even if your traffic is healthy.

  • Page speed & Core Web Vitals (LCP, CLS, FID)
  • Mobile responsiveness across devices
  • Navigation, site structure & UX flow review
  • CTA placement, form usability & trust signals
  • Analytics & tracking implementation check
  • Heatmap & user behaviour analysis
03 — Our Process

How a Kerkar Media Audit Works

From brief to delivery, here's exactly what happens when you commission an audit from us.

Step 01 — Day 1
Discovery & Access

We send you a simple onboarding form to collect access credentials — Google Analytics, Search Console, Ads account, social profiles. No unnecessary back-and-forth. You fill it once, we handle the rest.

Step 02 — Days 2–5
Deep-Dive Analysis

Our specialists go through every data point — crawl logs, ad account history, content performance, social analytics. We benchmark against your competitors and industry standards. Everything is manually reviewed, not auto-generated.

Step 03 — Days 5–7
Report & Roadmap Creation

Findings are compiled into a structured audit report with a prioritised action roadmap. Every issue is assigned a severity level (Critical / High / Medium) and paired with a specific, actionable recommendation.

Step 04 — Day 7–8
Walkthrough Call

We walk you through the full report on a 30–45 minute video call. You leave the call knowing exactly what to fix, in what order, and why — with a recording shared for your team's reference.

04 — What You Get

Your Audit Deliverables

Every Kerkar Media audit comes with a clear, structured set of deliverables — not a generic report dump. Here's exactly what lands in your inbox.

DeliverableFormatWhat's InsideIncluded In
Audit ReportPDF + HTMLFull findings, screenshots, data tables, issue logAll Audits
Priority Action RoadmapSpreadsheetEvery issue ranked by impact, effort & urgency with owner columnAll Audits
Competitor Benchmark SheetSpreadsheetSide-by-side comparison of your metrics vs 3 competitorsSEO + Social
Keyword Gap AnalysisSpreadsheetKeywords competitors rank for that you don't, sorted by opportunitySEO Audit
Ad Account ScorecardPDFCampaign-by-campaign performance score with benchmark comparisonAds Audit
Walkthrough Call RecordingVideo (MP4)Full recorded session for team sharing and referenceAll Audits
30-Day Quick-Win ChecklistPDFTop 10 changes you can implement immediately for fast resultsAll Audits
Full-Stack Audit Bundle

Commission all five audits together and receive a unified cross-channel insights report that shows how your SEO, ads, social, content and website performance interact — and where the biggest compounding opportunities lie.

05 — Who It's For

Built for Brands Ready to Scale

Our audits are best suited to brands that are already active online but aren't seeing the results their investment deserves.

Ideal Client 01
D2C & E-commerce Brands

Spending on performance marketing but ROAS is inconsistent. You need to know whether the issue is your ads, your landing pages, your product pages, or all three.

Ideal Client 02
B2B Companies & SaaS

Generating traffic from SEO or LinkedIn but not converting. An audit reveals the exact friction points in your funnel — from first click to demo request.

Ideal Client 03
Local & Service Businesses

Trying to show up in local searches and compete with bigger brands. We identify exactly what your local SEO and Google Business Profile are missing.

Not sure if you need an audit?

If you're spending more than ₹50,000/month on digital marketing — or if you've been active online for 6+ months without clear results — an audit will almost certainly reveal opportunities worth many times its cost. The question isn't whether something is wrong. It's knowing exactly what and where.

06 — FAQ

Frequently Asked Questions

Everything you need to know before commissioning an audit.

What is a digital marketing audit?
A digital marketing audit is a comprehensive review of your brand's online presence — covering SEO, paid ads, social media, content, and website performance — to identify gaps, errors, and opportunities. The output is a prioritised roadmap that tells you exactly what to fix, in what order, and why.
How long does an audit take?
Most standalone audits are delivered within 5–7 business days. A full-stack audit covering all five channels typically takes 7–10 business days. We'll confirm the exact timeline at the time of briefing.
Do I need to give you access to my accounts?
Yes — read-only access to relevant platforms (Google Analytics, Search Console, Ads account, social profiles) is required for a thorough audit. We use a secure onboarding form and never store your credentials beyond the audit period.
What do I receive at the end?
You receive a detailed audit report (PDF + HTML), a prioritised action roadmap, relevant data sheets (keyword gaps, competitor benchmarks, ad scorecards), a 30-day quick-win checklist, and a 30–45 minute walkthrough call with a recording.
Will you implement the changes too, or just audit?
Audits are a standalone service — we give you the full picture and roadmap. However, many clients choose to engage us for implementation after the audit. We offer SEO, paid media, social media, and content services scoped based on audit findings.
Do you work with businesses outside India?
Yes. While Kerkar Media is based in India, we work with brands globally. Our audits are platform-agnostic and applicable to any market or geography.
How is a Kerkar Media audit different from a free tool report?
Free tools generate data dumps. Our audits are manually interpreted by specialists who understand your industry and business context. We don't just surface issues — we explain why they matter, what to prioritise, and exactly how to fix them.
Get Started

Ready to Know Exactly
What's Holding You Back?

Commission your audit today. In 7 days, you'll have a clear, data-backed picture of your digital marketing — and a prioritised roadmap to fix it.

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